Territory intelligence for home-services franchisors
Turf turns the territory from a line in the FDD into a living asset — mapped on owner-occupied homes, then loaded with the market, homeowner, and search intelligence your operators run on every day.
20 minutes, on your market — we build your first territories live on the call.
The problem
A franchisee writes a $25,000 to $100,000 check for a territory. Then the territory appears exactly twice more in their life: as an exhibit in the FDD, and as a restriction — you can't market over there.
The operator who bought exclusive rights to 140,000 owner-occupied homes has no idea which homes they are, what they're worth, what they search for, or what share of them they have ever touched.
They bought a market and got a polygon.
The map is where every territory starts — sized on owner-occupied homes, validated against your standard, exhibit-ready. But the boundary is just the key. Everything your brand and your operators need to win a market attaches to it.
How it works
A live U.S. map with state, county, metro, and ZIP lines. Tap anything and get its demographics — owner-occupied homes, home values, incomes — from current Census data.
No drawing tools. Describe the territory and Turf assembles it from whole ZIP codes, checks it against your size floor, and shows you the shape before anything commits.
One click produces the map and the table — ZIP list, per-ZIP counts, totals, fee math, data vintage — ready for your agreement and frozen the day it's signed.
Once a territory is defined, attach Profile Packs — market intelligence, homeowner data, local search strategy — scoped exactly to the boundary. Every operator you launch inherits it on day one.
Profile Packs
Metered in blocks — pay for what you pull, only in the territories where you're active. No pack is required; every pack compounds.
Census-grade market intelligence per territory: owner-occupied homes, home values, incomes, climate profile. Your operators stop guessing at penetration — “400 jobs” becomes “0.3% of a 140,000-home market.”
The boundary resolves into the houses inside it — age, size, value band — so prospecting and qualification come from one source instead of two vendors. Parcel coverage is sourced market by market, and the pack ships where the data is real.
A local SEO and AEO blueprint per territory: the entities, questions, and content briefs that get your operators found in AI answers and search — built on real local proof, never thin, auto-generated pages.
Chambers, leagues, school districts, HOAs, local media — the community targets that build local authority, mapped to the ZIPs your operator owns.
Packs roll out in early access, validated live on a national brand first.
Candidates
Candidates no longer buy a map and a vibe. Share a branded, time-limited territory brief — the boundary, the homes, the market math — and watch “what would I actually own?” answer itself. In your brand, not ours.
What's inside
ZIPs, counties, metros, states, and your territories — each with the numbers that matter for home services.
Set your floor and ideal band once. Every territory is validated against it — including the Census margin of error, so the count holds up.
Signed agreements reference an immutable snapshot. The live map keeps moving; your exhibits never do.
Market, homeowner, search, and outreach packs attach to a territory and travel with it to every operator you launch.
Maps, panels, and printed exhibits render in your brand's palette and type. Turf stays invisible to your candidates.
Every Census release, Turf re-scores your whole map and tells you which territories moved — before a candidate or attorney does.
Pricing
The map, the standard, the exhibits — unlimited.
Profile Packs — metered in blocks.
Pull intelligence only for the territories where you're active. Pack pricing is in early access — join the list and shape it.
Get pack early accessThe platform costs less than one consultant engagement. The packs replace the agencies.
A 20-minute walkthrough on your actual market — we build your first territories live and you keep them.
Book a walkthrough